Bali Tourism Watch: Principles of Sustainable Tourism

Oleh: I Nengah Subadra
Dosen Bahasa Inggris dan Pariwisata Di Yayasan Triatma Surya Jaya
(MAPINDO, AKPAR Triatma Jaya, dan STIE Triatma Mulya)
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Principles of Sustainable Tourism

Its informative. Travelers not only learn about the destination, they learn how to help sustain its character while deepening their own travel experiences. Residents learn that the ordinary and familiar may be of interest and value to outsiders.
It supports integrity of place. Destination-savvy travelers seek out businesses that emphasize the character of the locale in terms of architecture, cuisine, heritage, aesthetics, and ecology. Tourism revenues in turn raise local perceived value of those assets.

It benefits residents. Travel businesses do their best to employ and train local people, buy local supplies, and use local services.
It conserves resources. Environmentally aware travelers favor businesses that minimize pollution, waste, energy consumption, water usage, landscaping chemicals, and unnecessary nighttime lighting.

It respects local culture and tradition. Foreign visitors learn about and observe local etiquette, including using at least a few courtesy words in the local language. Residents learn how to deal with foreign expectations that may differ from their own.
It does not abuse its product. Stakeholders anticipate development pressures and apply limits and management techniques to prevent the “loved to death” syndrome. Businesses cooperate to sustain natural habitats, heritage sites, scenic appeal, and local culture.

It strives for quality, not quantity. Communities measure tourism success not by sheer numbers of visitors, but by length of stay, money spent, and quality of experience.

It means great trips. Satisfied, excited visitors bring new knowledge home and send friends off to experience the same thing – which provides continuing business for the destination.
Increasing evidence shows that an integrated approach to tourism planning and management is now required to achieve sustainable tourism. It is only recently that there has been a growing recognition of the importance of combining the needs of traditional urban management (transportation, land use planning, marketing, economic development, fire and safety etc.) with the need to plan for tourism.

Some of the most important principles of sustainable tourism development include:
• Tourism should be initiated with the help of broad-based community-inputs and the community should maintain control of tourism development.

• Tourism should provide quality employment to its community residents and a linkage between the local businesses and tourism should be established.

• A code of practice should be established for tourism at all levels-national, regional, and local – based on internationally accepted standards. Guidelines for tourism operations, impact assessment, monitoring of cumulative impacts, and limits to acceptable change should be established.

• Education and training programmes to improve and manage heritage and natural resources should be established.

Jamieson, Walter and Alix Noble, 2000. “A Manual for Sustainable Tourism Destination Management” CUC-UEM Project, AIT.


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