By: Ni Putu Rahayu
Tourism plays a significant role for societies’ economic growth. One of the cultural components becoming a tourist attraction is the local craft. Tourists often complain whereas the local arts presented and offered are monotonous or no changes. This case then rises co-modification in all aspects of life including in tourism for the purpose of maximum profit. Co-modification occurs in all aspects of life, one of them is in wooden statue craft industry.
Therefore, the main problems discussed are: how does the process of co-modification of wooden statue craft at Singakerta Village, Ubud District, Gianyar Regency?; what are the factors which affect the co-modification of wooden statue craft at Singakerta Village, Ubud District, Gianyar Regency?; what are the impacts of co-modification of wooden statue craft toward social-economy and social culture at Singakerta Village, Ubud District, Gianyar Regency?. The theories used to analyze the problems are co-modification and postmodern theories. The method of determining the informants uses purposive sampling. Informants are traced by snowball method. The analysis technique used in this research is qualitative descriptive analysis.
Some types of statues which have been co-modified at Singakerta Village are rama shinta statue, ganesha statue, oleg statue, janger statue, garuda statue, lion statue, dolphin statue, and dragon statue. Co-modification of wooden statue craft production occurred at Singakerta Village consists of form, color and material changes. Nowadays, the distribution channel of the wooden statue craft is dominated by indirect distribution channel which aimed for domestic and foreign entrepreneurs. Most of the consumption patterns of the wooden statue craft are massive consumptions. Factors which cause co-modification of wooden statue craft are internal and external factors. Co-modification of wooden statue craft causes impacts on social economy and social culture of the societies.
Keyword: co-modification, wooden statue craft, tourism.